Meyers would applaud O’Keefe’s suggestion of taking advantage of search engine business rules to make product documentation appear prominently in search engine results. Meyers gives no-nonsense and practical ways of finding user’s manuals for company products including going to the manufacturer’s Web site. Written in 2003, Meyers may not have been aware of the great Web 2.0 transformation taking place. I suspect users would not go to these lengths to find a product manual unless they are looking for technical specifications or proof that a product can or cannot do something. I suspect users would like to poke fun at product manuals through their Twitter accounts.
Meyers, Peter. 2003. "Quick Fix: Product Manuals Online." Wall Street Journal - Eastern Edition, August 12. D1. Academic Search Premier, EBSCOhost (accessed September 17, 2010).
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