The acceptance of blogs: using a customer experiential value perspective

Ching-Jui, Keng, and Ting Hui-Ying. 2009. "The acceptance of blogs: using a customer experiential value perspective." Internet Research 19, no. 5: 479-495. Academic Search Premier, EBSCOhost (accessed October 9, 2010).
Uses interesting search terms:

Subject Terms:

*BLOGS
*ELECTRONIC documents
*INTERPERSONAL communication
*SOCIAL ethics
*ONLINE information services
*INTERNET users
*MATHEMATICAL models
*EMPIRICAL research
*CONSUMERS

Why do I want to research this article?

Because "this paper aims to examine emotional experiences that internet users gain while reading blogs..."

If internet users are gaining emotional experiences while reading blogs then perhaps that is a motivator for seeking online help from a blog as opposed to the corporate documentation or company product manual.

If this is true and users are seeking out an emotional experience online, then there must be something unemotional about corporate and company product documentation. There must be something lacking in the way of personal experiences and emotional experiences.

How do we as technical writers incorporate emotional experiences into online help to draw in readers?

This paper's findings includes "empirical results demonstrates that: interpersonal interaction enhances browsers, aesthetic experiences as well as playfulness; machine interaction generates high aesthetics value which comprises visual and entertainment effects, service excellence, and CROI; perceived similarity by readers positively influences the four components of customer experiential value:..."